CH 11 HW - Jerry Nunez Mrs. T CH. 11 September 27, 2010 CH....

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Jerry Nunez Mrs. T CH. 11 September 27, 2010 CH. 11 1. Difference in B2B are organizational buyers negotiate the buyer-seller agreements, specialists in purchasing a line of items, experts about the products purchased. Difference in buyer-seller is frequent purchases, enduring long-term relationships, buyers and sellers work closely, and emphasis is on personal selling. Some similarities are they both need information, they both often buy the same products again, and they both buy from places that are only close to where they live. 2. Market segmentation is the process of classifying a market into distinct subsets (segments) that behave in similar ways or have similar needs. The segmentation process in itself consists of segment identification, segment characterization, segment evaluation and target segment selection. If each segment is fairly homogeneous in its needs and attitudes, it is likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feelings and ideas about a marketing mix
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CH 11 HW - Jerry Nunez Mrs. T CH. 11 September 27, 2010 CH....

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