MKTG 3213 - MKTG 3213 Test 2 Review Here is a list of...

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MKTG 3213 Test 2 – Review Here is a list of concepts and terms that are likely to be included on Test 2. Consumer Behavior o The actions a person takes in purchasing and using products and services, including the mental and social processes that come before and after these actions. Purchase Decision Process (know all steps*****be ready to identify examples) o The stages a buyer passes through in making choices about which products and services to buy. This process has five stages. o The five stages are Problem Recognition, Information Search, Alternative Evaluation, Purchase Decision, and Post Purchase Behavior o Internal search- you scan your memory for previous experiences with products or brands. Examples products e.g. shampoo or conditioner. o External search- when past experience or knowledge is insufficient, the risk of making a wrong purchase decision is high, and the cost of gathering information is low. o The primary sources of external information are Personal Sources, Public Sources and marketer-dominated sources. Evaluative criteria-, which represents both the objective,
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MKTG 3213 - MKTG 3213 Test 2 Review Here is a list of...

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