Godiva case

Godiva case - 1 1) How would you characterize consumer...

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1) How would you characterize consumer purchasing behavior and consumption in the chocolate praline market and the major differences observed among countries? For the consumption of chocolate, chocolate consumption is strongest in Belgium, Great Britain, France, and Italy. However, Growth rates of chocolate consumption are highest in Italy, Japan, UK, and the United States. This suggests that the largest consumer countries like Belgium, Germany, and Switzerland have probably reached a plateau in terms of per capita consumption. As for consumption behavior, consumers like to offer them at holidays and other special occasions, and are eaten among friends in an atmosphere of warmth. Pralines are not purchased like bars of chocolate; the behavior is much more deliberate and involved rather than an impulse buy. Overall the consumption is associated with pleasure. A pleasure is associated with the ideas of refinement, taste pleasure, and gift. Furthermore, women seem to appreciate them more than men.
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Godiva case - 1 1) How would you characterize consumer...

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