Persuasion Quiz SG

Persuasion Quiz SG - Persuasion Quiz SG Persuasion - a...

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Unformatted text preview: Persuasion Quiz SG Persuasion - a direct attempt to change attitudes 4 Parts to Persuasion: 1. Source - whos delivering the message 2. Message - what the source is saying/trying to do 3. Channel - how theyre telling you (paper, radio, TV) 4. Audience - whos being targeted------------------------------------------------------------------------------------------------------------ The Source 2 Things a Source must have: 1. Likeability Were more easily persuaded by messages from people that we like we trust the persons judgment or we may want to like that person 2. Credibility Is the person delivering the message knowledgeable about the subject Boomerang effect - a change in the attitude or behavior opposite from the one desired by the persuader Tiger Woods effect------------------------------------------------------------------------------------------------------------ The Message Research shows that repeated exposure increases peoples liking for a stimulus...
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This note was uploaded on 12/15/2010 for the course UNKNOWN 213 taught by Professor Jimmy during the Spring '10 term at Tufts.

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Persuasion Quiz SG - Persuasion Quiz SG Persuasion - a...

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