Apple Essay

Apple Essay - Apple Inc. Gabriel Mojocoa July 18, 2010...

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Apple Inc. Gabriel Mojocoa July 18, 2010 Introduction to Business
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Apple Computer Inc. is an American computer technology company, known worldwide for its innovating features. Apple was established on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Wayne decided later to sell his share of the company back to Jobs and Wozniak for around $800.00. Both Jobs and Wozniak shared a common idea of assembling a machine and subsequently selling it. They introduced the world, the first PC and they called it Apple I; this very first creation was shown to the public on May of that year at the Homebrew Computer Club. The Apple I was a personal computer kit and was first sold as a motherboard, without monitor, keyboard or casing. It went on sale on July 1976 and was market-priced at $666.66. That amount of money is equivalent to $2.55 thousand in today’s dollars, adjusted for inflation. In April 6, 1977 the Apple II was introduced to the market. It is considered as their first big hit, due to its different features among competitors; which were at the time TRS-80 and Commodore PET. Besides the color graphics an open architecture, the early models of the competitors used ordinary cassette tapes as storage devices; they were superseded by the introduction of 5 1/4 inch floppy disk drive and interface, the Disk II. The Apple II began the personal computer revolution and as a last resource to compete with Microsoft and IBM, Jobs and Wozniak introduced the Apple III in May 1980. When Apple went public, it generated more capital than any IPO since Ford Motor Company in 1956 and instantly created more millionaires (about 300) than any company in history. However; due to their demand and popularity, the company started to increase their prices and limited the range of software titles, causing sales to decline. Apple introduced the PowerBook in 1991, which established the modern form and ergonomic layout of the laptop computer. The Macintosh Portable was designed to be
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just as powerful as a desktop Macintosh and turned out 17 pounds with a 12 hour battery life. The success of the PowerBook and other products led to increasing revenue. At the 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and on November 1997, the Apple
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This note was uploaded on 12/16/2010 for the course ENC 1102 taught by Professor Barlow during the Spring '07 term at Valencia.

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Apple Essay - Apple Inc. Gabriel Mojocoa July 18, 2010...

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