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MM522- MarketingPlanFinal -Aubrey Maloney-2

MM522- MarketingPlanFinal -Aubrey Maloney-2 - Perfect Touch...

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Perfect Touch Mobile Detailing-Marketing Plan By Aubrey A Maloney QuickTimeª and a decompressor are needed to see this picture. MM522 –Marketing Management DeVry University 10/14/11
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Table of Contents Executive Summary 2 Product/Service Description Situation Analysis 4 Target Market 7 Competitors & Substitutes 10 Pricing 15 Channels of Distribution 18 Promotion 19 Promotion Budget 22
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Perfect Touch Mobile Detailing Executive Summary Perfect Touch Mobile Detailing is an exclusive mobile detailing company currently serving the greater Charlotte area. Perfect Touch is owned and operated by Aubrey Maloney. Aubrey has been in the detailing field since 2007. Perfect Touch plans to build on his business with his name, recognition and strong work ethics. Perfect Touch will strive to provide services at competitive rates while still maintaining modest profits. The Business Perfect Touch is an exclusive full service detailing company providing: exterior detailing, interior cleaning, and head light restoration. Perfect Touch has no true competitors able to compete with the quality and customer service. Hiring the best employees is cost effective, because it decreases lost revenue due to high turn over, making sure they are well taken care of ensures they will take the same care with the customers. Study after study proves that a happy employee is more likely to give the highest level of service compared to the unhappy employee who feels like they are being taken advantage of. The Customers Perfect Touch will be targeting three different type of customers: high end car owners, business owners, and individual owner and leasers. The surrounding area is quite affluent with two major banking headquarters located less than three miles from the proposed location. Also there is a light rail transit system that runs by every fifteen minutes, this gives the business that much more exposure. 2
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Perfect Touch Mobile Detailing Management The strength of Aubrey’s experience and well established client base would give Perfect Touch the competitive edge not offered by any surrounding detail companies. He has worked his way through the trade starting in high school where he attended an auto body course, continuing into the local car dealership detailing new and used autos. After learning and gaining experience in the mobile department for three years Aubrey decided to start Perfect Touch and plans to be the best in the area. 3
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Perfect Touch Mobile Detailing Product/Service Description, Situation Analysis Perfect Touch Mobile Detailing Company will market mobile automotive detailing in the Charlotte and suburban area to the more demanding market that is willing to pay affordable prices for a premier service. Perfect Touch will operate through a mobile cargo van that will allow the business to move from location to location throughout the area. The business will pride itself on offering a high quality car washing experience with approximately 30 to 60 minutes.
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