Finding Your Strategy in the New Landscape

Finding Your Strategy in the New Landscape - Running head:...

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Running head: FINDING YOUR STRATEGY IN THE NEW LANDSCAPE 1 Finding Your Strategy in the New Landscape
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FINDING YOUR STRATEGY IN THE NEW LANDSCAPE 2 Abstract This article explores corporate reactions after the economic crisis in the world. Corporate have to come up with strategic planning to face the awakening of a new world after the crisis. Governments will probably take more active protectionism roles. Companies will have to try harder to adapt to local conditions and rebuild their reputation. Firms need to be able to see fine distinctions and difference when making an investment. They also need to change their competitive focus, instead creating homegrown rivals; they should focus more on emerging- markets. The best market opportunities are still the developing economies, but companies will have to develop different products and services from what they were used to selling. Emerging- markets will also have an important role in production innovation. The organizational power will grow in the local country, which will make companies bring key functions to it, and with that they will have to develop a globally representative talent pool. A strong corporation identity and technologic investments will be required to manage in a diverse workforce.
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FINDING YOUR STRATEGY IN THE NEW LANDSCAPE 3 Finding Your Strategy in the new Landscape The worldwide impact of the economic crisis began to shape many new characteristics of
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This note was uploaded on 12/16/2010 for the course IB 301 taught by Professor Joao during the Fall '10 term at MO Southern.

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Finding Your Strategy in the New Landscape - Running head:...

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