CASE 4 PRICING STRATEGY GE2 REPORT.pdf - UNIKL BUSINESS...

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1 UNIKL BUSINESS SCHOOL EAB41403 INTEGRATED CASE STUDY GROUP ASSIGNMENT “CASE 4: PRICING STRATEGY CONCERNS AT GENEVIEVE’S ETERNAL ELIXIR PREPARED FOR PROF. DR IBRAHIM KAMAL ABDUL RAHMAN PREPARED BY NURUL SHALIYANA BINTI SARUAN 62213117124 NURUL SABRINA BINTI SHAHARUDIN 62213117062 NURUL AQILA BINTI ABDULLAH 62213117177 SYAZA SYAZWANI BINTI MOHD ESA 62213117117 SITI NURBAZILLAH BINTI SHEIKH HAMID 62213217159 GROUP AC20