Chapter 1 - C hapter 1 Overview of M a rketing Which of the...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 1 Overview of Marketing Which of the following statements about marketing is NOT true? A) Marketing entails an exchange. B) Marketing is simply about making a profit. C) Good marketing requires thoughtful planning. D) Because marketing costs money, good marketers carefully seek potential customers who have both an interest in the product and an ability to buy. Which of the following is NOT part of a marketing exchange? A) Sellers provide products or services. B) Sellers communicate and facilitate delivery. C) Marketers assess the effectiveness of their advertising. D) Buyers complete the exchange by giving money and information to the seller. Promotion is ____________ by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response. A) smoke-and-mirrors B) coercion C) teasing D) communication What must firms do to become value driven? A)
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/17/2010 for the course ECON 344 taught by Professor Hood during the Spring '10 term at Waterloo.

Page1 / 3

Chapter 1 - C hapter 1 Overview of M a rketing Which of the...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online