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Chapter 1 - C hapter 1 Overview of M a rketing Which of the...

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Chapter 1 Overview of Marketing Which of the following statements about marketing is NOT true? A) Marketing entails an exchange. B) Marketing is simply about making a profit. C) Good marketing requires thoughtful planning. D) Because marketing costs money, good marketers carefully seek potential customers who have both an interest in the product and an ability to buy. Which of the following is NOT part of a marketing exchange? Promotion is ____________ by a marketer that informs, persuades, and reminds potential buyers about a product or service to influence their opinions or elicit a response. A) smoke-and-mirrors B) coercion C) teasing D) communication
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