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Unformatted text preview: Page 1 Consumer Reports Consumer Reports Amanda Waugh MT219 Marketing Page 2 Consumer Reports In today’s society, there are so many different products that are available to us. Not only are there difference products, but there are also all the different companies that offer these products as well. With all of the different things that you can choose from, how are you to know what is the best one in particular for you? The Consumer Union has been working for over seventy years trying to make these decisions easier for us by supplying us with all the information that we need. They spend their times testing and evaluating everything with an un-bias outlook just to help the consumer. There are several steps to the consumer buying decision process. Consumer Reports has an impact on all of these steps, but I believe that the one it impacts the most is buying something for quality and not for price. When you are going shopping, you tend to think that because something costs more, than it has to work better. What the Consumer Union has done is that it has tested all of the products and than it has to work better....
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- Spring '10
- Decision Making, Consumer Union