2673526-SWOT-Analysis-Examples

2673526-SWOT-Analysis-Examples - SWOT Analysis Examples...

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SWOT Analysis Examples
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© Copyright 2006 - Advanced Integrated Technologies Group, Inc., All rights reserved. Page 2 SWOT Analysis Overview What is SWOT Analysis? Remember, It’s Virtually Impossible To Focus Too Much On What You Do Well And What Creates Profits For Your Business. A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to provide a general or detailed snapshot of a company's health. Think of your SWOT as a tune-up that every business needs periodically to diagnose and fix what’s a bit worn, what’s on the verge of breaking down, or what’s already broken and needs replacement--so that you can keep the business humming—even better than it has in the past. 9 SWOT offers professional managers an effective evaluative technique to aid the decision making process . 9 It can not find the solution for you, but it will ensure that issues are: identified, classified and prioritized clearly , showing the problem in terms of key underlying issues. Decision makers can then see the answer. 9 It's a four-part approach to analyzing a company's overall strategy or the strategy of its business units. All four aspects must be considered to implement a long-range plan of action.
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© Copyright 2006 - Advanced Integrated Technologies Group, Inc., All rights reserved. Page 3 SWOT Example A start-up small consultancy business might carry out the following SWOT analysis Strengths: ¾ We are able to respond very quickly as we have no red tape, no need for higher management approval, etc. ¾ We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers ¾ Our lead consultant has strong reputation within the market ¾ We can change direction quickly if we find that our marketing is not working ¾ We have small overheads, so can offer good value to customers Weaknesses: ¾ Our company has no market presence or reputation ¾ We have a small staff with a shallow skills base in many areas ¾ We are vulnerable to vital staff being sick, leaving, etc. ¾ Our cash flow will be unreliable in the early stages Opportunities: ¾ Our business sector is expanding, with many future opportunities for success ¾ Our local council wants to encourage local businesses with work where possible ¾ Our competitors may be slow to adopt new technologies Threats: ¾ Will developments in technology change this market beyond our ability to adapt? ¾
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2673526-SWOT-Analysis-Examples - SWOT Analysis Examples...

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