Mathsoft Inc - M a t h S o f t Inc = Group 3 Ashish Mishra Kumar Gauraw Rajan Pathak Sunil Barnwal 23NMP09 23NMP15 23NMP25 23 NMP32 MathSoft Inc is

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M a t h S o f t, Inc. + = × ÷ √− ∫ δ Group 3 Ashish Mishra 23NMP09 Kumar Gauraw 23NMP15 Rajan Pathak 23NMP25 Sunil Barnwal 23 NMP32
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Issues MathSoft, Inc. is into developing & selling Productive tools for technical professionals. Mathcad & MathStation are its two core products. Last few months has seen slower sales in main product Mathcad and newly launched high end software MathStation has failed to take head start in sales. High selling & advertising costs are concern. Issue In the context, Company has to decide on: Suitable channel structure for its growing product line. Communication Strategy. Selecting channel structure Channel structure depends on: Nature of product. Market demographics Buyer Behavior
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Selecting Channel Structure  MathCa d MathStatio n Application s Packs (APs) Stock-able Item Yes Yes Yes Breaking Bulk Requirement No No No Unit Price Medium High Low Technical/Non- Technical Tech Tech Tech Service Support Required Yes Yes Yes Captive/Repeat Purchase Captive
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This note was uploaded on 12/17/2010 for the course MBA 123 taught by Professor Rk during the Spring '10 term at Birla Institute of Technology & Science, Pilani - Hyderabad.

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Mathsoft Inc - M a t h S o f t Inc = Group 3 Ashish Mishra Kumar Gauraw Rajan Pathak Sunil Barnwal 23NMP09 23NMP15 23NMP25 23 NMP32 MathSoft Inc is

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