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Unformatted text preview: 8/9/2010 1 Observational Research The importance of theory Why does touch therapy produce results for infants? Possible explanations? Determining that A causes B does not necessarily demonstrate why or fully “explain” the phenomenon Theories function to supply candidate explanations that can then be tested with other data collections Basic psychology research: attempts to answer fundamental questions regarding the operation of brain mechanisms and the generation of behavior Applied psychology research: attempts to find solutions to practical problems Theory-generated research Automaticity To what extent is social behavior driven by influences we are unaware of and are thus outside of conscious control? Proposal that behaviors are represented in memory d i i h i i f h i and increasing the activation of those representations increases the likelihood of performing the behavior If a behavioral representation is primed outside of conscious awareness, the behavior may be more likely to occur despite no conscious intention to perform it Scrambled sentence task - patience See scrambled sentence and asked to unscramble: Psy 7 great is love I really research methods really Awesomest Zach clearly is the ever teacher Predicted that subjects would be either more or less patient when primed with words that primed these concepts Three prime conditions within scrambled sentences: Rude: bold, rude, bother, disturb, intrude, … Polite: respect, honor, considerate, appreciate, polite, … Neutral: occasionally, normally, send, … Dependent variable: how long would subjects wait before interrupting an experimenter talking to a confederate in order to complete the study?...
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This note was uploaded on 12/18/2010 for the course PSY 7 taught by Professor Sherman during the Summer '09 term at UCSB.
- Summer '09
- Experimental Psychology