Chapter 2 Key Points - • Fiscal Policy • Monetary...

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Textbook Readings: Key Points Chapter Two "Understanding the Environments of Business" The External Environment The Economic Environment o Goals of the Canadian Economic System economic growth business cycle recession depression Gross Domestic Product (GDP) Gross National Product (GNP) Productivity Balance of Trade National Debt and Budget Deficits stability Threats to Stability o Inflation Consumer Price Index (CPI) o Deflation o Unemployment full employment Ways Government Manages the Economy
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Unformatted text preview: • Fiscal Policy • Monetary Policy • The Technologic Environment • The Political Legal Environment • The Socio-Cultural Environment • The Industry Environment o Michael Porter's Five Forces Model o Core Competencies o Outsourcing o Viral Marketing • Redrawing Corporate Boundaries o Acquisitions and Mergers o Divestitures and Spinoffs o Strategic Alliances and Joint Ventures o Subsidiary and Parent Corporations...
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