Hershey - -1Hershey Case Study The Hershey Enterprise was...

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-1 Hershey Case Study The Hershey Enterprise was started in 1894 by Milton Hershey in Lancaster, PA. The mission Mr. Hershey had in mind we he started his company was to produce chocolate for his caramels. By 1900 Hershey began making the milk chocolate into bars and other shapes. By business was very successful from the start due to the high quality product he produced along with low overhead and operating cost. The turning point for the company came in 1907 when Hershey developed the Kiss, (which was originally a cube wrapped in silver foil,) but by 1921 they were able to make a tear drop mould which is known to us today the Hershey Kiss. The Kiss you can by today at stores was trademarked in 1924 to ensure that they had the only legal rights to the shape of the mouth savoring chocolate treat. Today the Hershey candy factory is known globally and generated $1.4 billion dollars. Quite a big feat for a company who was started on the principle of just creating a milk chocolate that would cover a piece of caramel. Mr. Davis in 1996 Hershey realized the capability of technology and did not want
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This note was uploaded on 12/18/2010 for the course BME 254747 taught by Professor Miller during the Spring '10 term at SUNY Albany.

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Hershey - -1Hershey Case Study The Hershey Enterprise was...

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