Wilcox-IB-SP10-A4

Wilcox-IB-SP10-A4 - Jason Wilcox International Business...

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Jason Wilcox International Business Written Assignment 4 After carefully exploring all three possibilities for the new CAD system myself along with my associates all agree that the following recommendation will best suit Ms. Chang's business's current state and the future of the business after this revolutionary product is available to consumers. After a full and thorough examination of the development of the CAD system the following were the finalist for the project to move forward. Option 1 was to export to Pakistan from the manufacturing plant in Singapore, Option 2 was the to license a Pakistani firm to manufacture and market the computer system in Pakistan and elsewhere and Option 3 was to set up a wholly owned subsidiary in Pakistan. Throughout this report you will see why we made the selection we did with specific points to backup our recommendation which was to export from the manufacturing plant in Singapore. The pros and cons for each of the three final possibilities are listed below. Target Market: With the innovative new CAD system the way rugs and carpets were previously designed and produced will be a thing of the past. This revolutionary new program will not only improve design ideas but will also improve productivity to levels never seen before. The target market for this system will be leading carpet and rug companies throughout the world. A smaller scale of the system will be available shortly
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Wilcox-IB-SP10-A4 - Jason Wilcox International Business...

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