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David Indie Magazine Article

David Indie Magazine Article - Presentation of Magazine...

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Click to edit Master subtitle style 12/19/10 Presentation of Magazine Article MGMT 311 Instructor: Dr. Edward Murphy If you can’t dodge it, RAM it. David Indie
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12/19/10 The Article
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12/19/10 Who is the Audience It is apparent that the audience are men who work and need a truck to haul things with. They are also advertising the classic model of a Hemi Charger known for its muscle car enthusiasts appeal. This also could be advertising to someone who has friends or a family as it shows a four door model quad
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12/19/10 Type of pitch/Needs being met The pitch is very apparent, LONG LIVE THE MAN WHO STILL LETS HIS RIGHT FOOT DO THE TALKING. I see that being a direct message to men who are aggressive in their vehicle and like to feel in charge on the road. The crew cab is a definite pitch as well as the horsepower that the vehicle produces. Not for those who
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12/19/10 Points of difference In this article it states that the truck won an award. The award given was the 2010 MOTOR TRENDS TRUCK OF THE YEAR. That sets the vehicle
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