David Indie Magazine Article - Presentation of Magazine...

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12/19/10
Presentation of Magazine
Article
MGMT 311
Instructor: Dr. Edward
Murphy
If you can’t dodge it, RAM it.
David Indie

12/19/10
The Article

12/19/10
Who is the Audience
•
It is apparent that the audience are
men who work and need a truck to
haul things with.
•
They are also advertising the classic
model of a Hemi Charger known for
its muscle car enthusiasts appeal.
•
This also could be advertising to
someone who has friends or a family
as it shows a four door model quad

12/19/10
Type of pitch/Needs being
met
•
The pitch is very apparent, LONG
LIVE THE MAN WHO STILL LETS HIS
RIGHT FOOT DO THE TALKING. I see
that being a direct message to men
who are aggressive in their vehicle
and like to feel in charge on the road.
•
The crew cab is a definite pitch as
well as the horsepower that the
vehicle produces. Not for those who

12/19/10
Points of difference
•
In this article it states that the truck
won an award. The award given was
the 2010 MOTOR TRENDS TRUCK OF
THE YEAR. That sets the vehicle