David Indie advertisement 2

David Indie advertisement 2 - 12/19/10 Positioning By...

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Click to edit Master subtitle style 12/19/10 MGMT 311 Marketing MMA Kickboxing Class location: Mather AFB
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12/19/10 AD
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12/19/10 Customer analysis This advertisement is clearly targeting males who are involved in extreme sports. This advertisement is advertising that the product they are selling is for those who are very physical and capable of above average capabilities. This advertisement is targeting those
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12/19/10 Target markets The target markets are defined in the bubbles coming off of the fighter. The target markets are those who are looking for convenience and ease of use. The target market are those who are looking for a thorough program with all of the aspects of a complete program in one easy to use system
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12/19/10 Points of difference The name clearly identifies it as a superior brand or product. CHAMPIONSWAY Advertising the MOST POWERFUL implying that other products of the same kind are inferior. Identifies itself as a easy to use school program that will pay for itself and will only charge you off of your
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Unformatted text preview: 12/19/10 Positioning By showing a very tone and lean adult male, stretching and flexing shows that ideal dream of what men want to look like By identifying the male using a high kick to distinguish his position as a talented MMA (mixed martial arts) fighter, he is speaking without words that the program is useful to achieve 12/19/10 Product It is not really that hard to understand what the advertisement is selling. A MMA program to use and create your own MMA training gym The product advertises that you can get started with as little as $40. They have two ways to contact the company, telephone and website, giving the customer the option to 12/19/10 Conclusion In this advertisement, I have a deeper respect for an already passionate hobby I have. I would love to be able to advance in MMA enough to open up my own gym and train others. This would be fun for me while keeping me in great shape. I love the sport....
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This note was uploaded on 12/18/2010 for the course MGMT 311 taught by Professor Claper during the Winter '10 term at Embry-Riddle FL/AZ.

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David Indie advertisement 2 - 12/19/10 Positioning By...

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