Research project 25 Slide

Research project 25 Slide - M GMT 311 Professor DR. Edward...

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Click to edit Master subtitle style 12/19/10 MGMT 311 Professor DR. Edward Murphy Student: David Indie Cross-Cultural Marketing
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12/19/10 Description of Cross-Cultural marketing and advertising. Marketing should not be hard to define. It is merely soliciting your product in a fashion that appeals to people or a culture. Advertising is a way to market a product. It is how to get the soliciting done. Cross-Cultural is nothing more than the differences between two or more
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12/19/10 Ethics of cross-cultural marketing Cultural typology and consumer ethics (1) power distance; (2) individualism; (3) uncertainty avoidance; and (4) masculinity. Culture can be described as a set of rules or commonly practiced laws
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12/19/10 Ethics of cross-cultural marketing Culturally-based differences Influence Dominant Can be illegal Different views Manuals Bribes (Kaikati and Label, 1980), (McDonald, 1994)
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12/19/10 Ethics of cross-cultural marketing Perceived social pressure dimension of moral intensity consists of social consensus and closeness workings It is a common and easily noticeable reaction, but people tend to not care about those who are not close to them. They care about those who are close, such as family, friends and neighbors.
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12/19/10 Ethics of cross-cultural marketing In the business realm, people will not be affected by their actions of those in other countries. low-power distance cultures high-power distance environment The low-power distance culture Superior protective barriers
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12/19/10 Ethics of cross-cultural marketing Moral absolutes Relativism universal moral rules Skepticism Idealism desirable consequences Absolutes negative consequences
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12/19/10 Marketing Universals Consumer behavior Need a balance Different cultures Culturally independent Use of Media Cultural values Norms Sanctions
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Marketing Universals
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Research project 25 Slide - M GMT 311 Professor DR. Edward...

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