1. 101firstdayS10

1 101firstdayS10 - Marketing 101 Keith E Niedermeier Ph.D*No laptops or electronic devices allowed during class Course structure Lecture and

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Marketing 101 Keith E. Niedermeier, Ph.D. **No laptops or electronic devices allowed during class**
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Course structure Lecture and Recitation Materials Essentials of Marketing, 11 th edition Custom casebook WebCafe SABRE Business Simulation Final Exam: Monday, May 10, 3-5pm.
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SABRE Rich, realistic competitive simulation Helps you to fully understand/appreciate many key course concepts Teams will compete within recitation sections, but will be evaluated across the whole course More details in a few weeks…
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Grading Four Homework/quiz Assignments (5% each) 20% SABRE Performance 15%* SABRE Group paper 10% SABRE Presentation 5% Class Participation/Case Prep 25% Final Exam 25%
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Grading curve 30% A 40% B 30% C (or lower) Curve is applied within TA sections
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Academic Integrity Individual work on homework, quizzes, exam SABRE teams may not collude Preventative measures Serious consequences All cases will be turned over to OSC
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This note was uploaded on 12/18/2010 for the course MKTG 101 taught by Professor Bonfrer during the Spring '08 term at UPenn.

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1 101firstdayS10 - Marketing 101 Keith E Niedermeier Ph.D*No laptops or electronic devices allowed during class Course structure Lecture and

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