Ch23_3e - 23-1Copyright © 2007 by Nelson, a division of...

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Unformatted text preview: 23-1Copyright © 2007 by Nelson, a division of Thomson Canada Limited.CANADIAN BUSINESS CANADIAN BUSINESS AND THE LAWAND THE LAWThird EditionThird EditionbybyDorothy Duplessis Steven Enman Shannon O’Byrne Sally GunzPresentation prepared by Presentation prepared by Allan Elliott, Southern Alberta Institute of TechnologyAllan Elliott, Southern Alberta Institute of Technology23-2Copyright © 2007 by Nelson, a division of Thomson Canada Limited.CHAPTER TWENTY-THREECHAPTER TWENTY-THREESALES AND MARKETING: THE SALES AND MARKETING: THE CONTRACT, PRODUCT, AND CONTRACT, PRODUCT, AND PROMOTIONPROMOTIONOBJECTIVES:The scope of marketing lawThe rights and obligations in a contract of saleThe legal obligations associated with the product component of marketingThe legal obligations associated with the promotion component of marketing23-3Copyright © 2007 by Nelson, a division of Thomson Canada Limited.MARKETING PRACTICES: MARKETING PRACTICES: PRODUCT AND PROMOTIONPRODUCT AND PROMOTIONOBJECTIVES OF MARKETING LAWto protect consumers from physical harmto foster fair competitionto protect consumers from unfair selling practicesMARKETING LAW▪ all areas of law that influence and direct the creation, promotion, pricing, and distribution of goods, services, or ideas23-4Copyright © 2007 by Nelson, a division of Thomson Canada Limited.CONTRACT OF SALECONTRACT OF SALETERMS RELATING TO THE CONTRACTcaveat emptor– let the buyer beware or the buyer take caresale of goods legislation provides a measure of protection for the purchaser of goods23-5Copyright © 2007 by Nelson, a division of Thomson Canada Limited.LEGISLATIONLEGISLATIONSALE OF GOODS ACTonly applies to the sale of goods: personal property in its tangible, portable form as well as items attached to land that can be severedimplies terms into a contract for the sale of goodsclassifies them and provides remedies to the purchaser based on how the breached term has been classified23-6Copyright © 2007 by Nelson, a division of Thomson Canada Limited.CLASSIFICATION OF TERMSCLASSIFICATION OF TERMSTERMS ARE EITHERconditions – an essential or important term under sale of goods legislationORwarranties – a term that is not classified as a condition under sale of goods legislation23-7Copyright © 2007 by Nelson, a division of Thomson Canada Limited....
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This note was uploaded on 12/19/2010 for the course AFM 231 taught by Professor Briggs during the Winter '09 term at Waterloo.

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Ch23_3e - 23-1Copyright © 2007 by Nelson, a division of...

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