Ch24_3e - 24-1Copyright © 2007 by Nelson a division of Thomson Canada Limited.CANADIAN BUSINESS CANADIAN BUSINESS AND THE LAWAND THE LAWThird

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Unformatted text preview: 24-1Copyright © 2007 by Nelson, a division of Thomson Canada Limited.CANADIAN BUSINESS CANADIAN BUSINESS AND THE LAWAND THE LAWThird EditionThird EditionbybyDorothy Duplessis Steven Enman Shannon O’Byrne Sally GunzPresentation prepared by Presentation prepared by Allan Elliott, Southern Alberta Institute of TechnologyAllan Elliott, Southern Alberta Institute of Technology24-2Copyright © 2007 by Nelson, a division of Thomson Canada Limited.CHAPTER TWENTY-FOURCHAPTER TWENTY-FOURSALES AND MARKETING: SALES AND MARKETING: PRICE, DISTRIBUTION, AND RISK PRICE, DISTRIBUTION, AND RISK MANAGEMENTMANAGEMENTOBJECTIVES:The legal obligations associated with the price component of marketingThe legal obligations associated with the distribution (place) component of marketingThe role of risk management and corporate compliance in marketing24-3Copyright © 2007 by Nelson, a division of Thomson Canada Limited.PRICEPRICEPRICING PRACTICES BETWEEN PRODUCER AND COMMERCIAL PURCHASERpolicy objective under the Competition Actto create a level playing field with respect to channel powerchannel power – the ability of one member of the marketing or distribution channel to influence another 24-4Copyright © 2007 by Nelson, a division of Thomson Canada Limited.PRICEPRICEPRICING CONSPIRACIESCompetition Actaddresses agreements or conspiracies to set prices and agreements or conspiracies to unduly lessen competitionfor a criminal offence to be proven, both the agreement and the fact that it unduly lessened competition must be established24-5Copyright © 2007 by Nelson, a division of Thomson Canada Limited....
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This note was uploaded on 12/19/2010 for the course AFM 231 taught by Professor Briggs during the Winter '09 term at Waterloo.

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Ch24_3e - 24-1Copyright © 2007 by Nelson a division of Thomson Canada Limited.CANADIAN BUSINESS CANADIAN BUSINESS AND THE LAWAND THE LAWThird

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