Final Strategic Plan Week 5

Final Strategic Plan Week 5 - Running Head FINAL STRATEGIC...

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Running Head: FINAL STRATEGIC PLAN 1 Final Strategic Plan Jonathan Chretien BUS 475 November 15, 2010 Teresa Oelze
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FINAL STRATEGIC PLAN Final Strategic Plan Strategic plans are those plans which help with managing the long term decision making for the business. Strategic plans depend on the basis of long term business plans of the company. It includes the strategic objectives of the strategy prepared by the top management of the company. In the given paper, we are going to discuss the strategic plans of the company. The Organization The proposed organization is a wedding and event planning business. The business will arrange wedding functions and organize various events by providing the best products and services for the benefit of the customer. The main objective of the organization is to offer the maximum customer satisfaction to all customers, no matter the event. The organization will be working with other organizations to ensure customer satisfaction. Some of those other organizations are businesses that deal with floral designs, photography, and baked goods. The wedding and event planning business thinks that the client or customer should not have to worry about setting up these arrangements because it understands how stressful it can be and that the people who are having the event should be able to relax and enjoy it, while knowing that the plans will be handled with professionalism. The products and services provided by this organization encompasses a wide range of provisions like event rentals including tent, chair and table rentals, audio-visual equipment rentals, catering equipment rentals, stage, dance floor for entertainment, decorations, games and furniture. Many other entertainment equipments are also provided like sets and props, heavy lighting, carnival equipments, etc to mark the occasion as a grand success. The organization has made the provision for appointing 'emcees' that is a person involved in hosting the ceremony and is also called Master of Ceremonies. Apart from this, the organization also offer wedding wears 2
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FINAL STRATEGIC PLAN or dresses which includes outfit for the bride and groom, special garbs for special occasions as well as the formal wears. The organization has targeted the market to a large number of customers like general public, business organizations, schools and colleges and other art and cultural institutions that are engaged in the continuous organization of different events. The main motive of the organization is to provide qualitative and beneficial services to the customers. Mission and Vision Statements An organization's mission is basically the purpose and the rationale behind its existence and plays a vital role in differentiating an organization from others. The mission statement informs others what the company is providing to the society and identifies the scope of the company's operations in terms of its products and services offered as well as the market served.
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