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Finance+Week+3+team - Running head: STRATEGIC INITIATIVE 1...

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Running head: STRATEGIC INITIATIVE 1 Strategic Initiative: The Walt Disney Company Andrew Allison, Kelly Baber, Jonathan Chretien, Eric Glover, Lance Martin, Cory Slayton University of Phoenix FIN370 John Scherzi July 12, 2010
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STRATEGIC INITIATIVE 2 Strategic Initiative: The Walt Disney Company This text is here as a placeholder for the paragraph to retain the structure and formatting of the document. This text is here as a placeholder for the paragraph to retain the structure and formatting of the document. This text is here as a placeholder for the paragraph to retain the structure and formatting of the document. A Strategic Planning Initiative According to a new release on March 25 th , 2005 (The Walt Disney Company To Reorganize Strategic Planning Division, 2005), Mr. Iger said, “strategic planning will continue to play an important role in identifying opportunities and challenges presented to our company (Disney) as we grow our leadership position as the most valuable entertainment brand in the world”. In 2009, Disney merged with Marvel Entertainment, Inc. Disney determined that Marvel Entertainment, Inc. had great stories and characters, as well as a staff that would complement and strengthen their own staff. Disney recognized the world-wide popularity of Marvel’s characters and stories across many different age groups, genders, and cultures. Disney thinks that the merger will benefit the shareholders long-term. Disney recognized that the fans of Marvel Comics adore the
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Finance+Week+3+team - Running head: STRATEGIC INITIATIVE 1...

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