Ch07-SG - WHATTHIS CHAPTERISA BOUT Intellectual property...

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Chapter 7: Intellectual Property W HAT   THIS  C HAPTER  I S  A BOUT Intellectual  property  consists  of the  products  of intellectual,  creative  processes.  The  law  of trademarks,  patents, copyrights, and  related  concepts protect many  of these products  (such as inventions, books, software, mov- ies, and  songs). This chapter outlines these laws, including  their application in cyberspace. C HAPTER  O UTLINE I. TRADEMARKS AND  RELATED PROPERTY A. T RADEMARKS The  Lanham  Act  protects  trademarks  at  the  federal  level. Many  states  also  have  statutes  that  protect  trademarks. 1. What Is a Trademark? A distinctive  mark,  motto, device, or emblem  that  a manufacturer  stamps,  prints,  or otherwise  af- fixes to the goods it produces to distinguish them  from the goods of other manufacturers. 2. The Federal Trademark Dilution Act of 1995 Prohibits dilution  (unauthorized  use of marks on goods or services, even if they do not compete  di- rectly with products whose marks are copied). 3. Trademark Registration A trademark  may be registered  with  a state or the federal govern ment. Trademarks  need  not be reg- istered  to be protected. a. Requirements for Federal Registration A trademark  may  be filed  with  the U.S. Patent  and  Trademark  Office on the basis of (1) use or  (2) the intent to use the mark within  six months (which may be extended  to thirty months). b. Renewal of Federal Registration Between  the  fifth and  sixth  years  and  then  every  ten  years  (twenty  years  for marks  registered   before 1990). 4. Requirements for Trademark Protection The extent to which the law protects a trademark  is normally determined  by how  distinctive it is. a. Strong Marks Fanciful, arbitrary, or suggestive marks are considered  most distinctive. b. Descriptive Terms, Geographic Terms, and Personal Names Descriptive  terms, geographic  terms, and  personal  names  are not inherently  distinctive  and  are  not protected  until they acquire a secondary  meaning  (which means that customers associate the  mark with the source of a product) c. Generic Terms Terms such as  bicycle  or  computer  receive no protection, even if they acquire secondary  meaning. 51
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52 UNIT 3: THE PRIVATE ENVIRONMENT
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CHAPTER 7: INTELLECTUAL PROPERTY 53 5. Trademark Infringement This occurs when  a trademark  is copied  to a substantial degree or used  in its entirety by another. B.
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This note was uploaded on 12/20/2010 for the course BUS 100 taught by Professor Staff during the Fall '09 term at CSU Dominguez Hills.

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Ch07-SG - WHATTHIS CHAPTERISA BOUT Intellectual property...

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