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Unformatted text preview: A major and integral part of any new business is launching a new consumer brand in the market. The first and foremost thing that we have to keep in mind while launching our product is to see who exactly is our target. The audience and the people that we are trying to reach through our product is very important. Not every product is for every consumer. For example, Video games probably will not interest adults, hence they cannot be the target market for the makers of Xbox or Playstation. They will definitely target the teenagers for successful marketing of their brand otherwise the marketing will not be successful.The quality of the marketing may be the difference between a comfortable year and a difficult 12 months. The second most important factor in launching a new consumer brand is the budget that we allocate for that particular product that goes towards the marketing, maintaining the quality and coming up with creative innovations for that product. An appropriate budget allocation early on in the launch is more creative innovations for that product....
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This note was uploaded on 12/20/2010 for the course ELEC 12 taught by Professor Mamamia during the Spring '10 term at College of E&ME, NUST.
- Spring '10