WIU-MKT660-5663–Robert McCain-Assignment 1

WIU-MKT660-5663–Robert McCain-Assignment 1 - R....

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IBM iSeries Server Mainframe REI.Com IBM pSeries Database Server Internet IBM pSeries Server for REI-Outlet.com IBM pSeries Server for REI.com Customer R. McCain 1 Robert McCain 13 October 2010 MKT660-5663 Assignment 1
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R. McCain 2 1. Create a simple logical design and physical design for REI.com using information provided in the case study, supplemented as necessary by your own research. I used the example from page 4-9 Figure 4.3 with a modification of the website only
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R. McCain 3 This is my example of a Simple Physical Design, using the example from page 4-9 Figure 4.3, and the example on page 4-52. 2. After reading the case study, identify the key reasons for REI.com's success thus far. Some of the key reasons for REI.com's success thus far were their ability to predict how the internet would change the customer’s methods of purchasing products. REI was not going to let the myth of losing sales due to the internet and they were right. REI was also able to keep their website in house and then were able to maintain changes to their website hosts with minimal costs. The company also offers for consumers to be able to watch a how to video and other videos online to keep people entertained and gives them incentive to purchase items. By allowing the customers to see how to do something, they are eliminating the fear of the unknown and are more willing to take the chance and purchase a product. REI has also allowed for their
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This note was uploaded on 12/20/2010 for the course SOC 101 taught by Professor Sullivan during the Spring '08 term at ASU.

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WIU-MKT660-5663–Robert McCain-Assignment 1 - R....

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