Chapter 3_Reducing Prejudice_Post to Blackboard_2007

Chapter 3_Reducing Prejudice_Post to Blackboard_2007 -...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 3_Reducing Prejudice_Post on Bb 2007 Persuasive Communication: Key Points Definition : any form of communication specifically designed to influence attitudes, beliefs, or behaviors 1) Key element of this kind of communication is INTENT a. To maximize the level of persuasion in a specific communication, the following three things must be TAILORED TO THE AUDIENCE that is the target of the persuasive communication i. Source ii. Content iii. Approach 2) Persuasive communication tends to: a. Result in decreasing prejudice/increasing open-mindedness in individuals or groups who already are relatively unprejudiced or at least not extremely prejudiced b. Be much LESS effective in cases involving individuals or audiences with high levels of prejudice Food for thought: Doesn’t this seem to imply that persuasive communication is a kind of “preaching to the choir”? Education: Key Points Definition: educational programs aimed at imparting information that may help break down incorrect stereotypes and irrational prejudices 1) MAIN OBJECTIVES = foster learning & impart information a. Not necessarily to change people’s prejudiced attitudes 2) MOST effective when… a. It decreases the stress people feel when admitting to previous errors re: prejudiced thinking b. It does NOT make people defensive about their attitudes and/or beliefs c. It makes people feel like they are a part of the learning process (i.e. learning new ideas that may contradict previously held ideas about other racial and ethnic groups) 3) Teachers matter a. A prejudiced and/or discriminatory teacher limits the effectiveness of this approach 1
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 3_Reducing Prejudice_Post on Bb 2007 b. A balanced representation of minority and majority teachers is CRUCIAL to the success of intergroup relations education programs 4) Varying effects of intergroup education, specifically at the college level a. A gender effect: diversity courses appear to have a greater effect on female students than male students i. WHY is this so?     b. A # effect: enrolling in more than one diversity course while in college appears to have a greater impact on reducing prejudice than enrolling in just one course
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 04/04/2008 for the course SOC 1376/1396 taught by Professor Rosenbaum during the Spring '08 term at Montgomery CC.

Page1 / 5

Chapter 3_Reducing Prejudice_Post to Blackboard_2007 -...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online