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Unformatted text preview: tutions. governmental » The media, primarily owned by large corporations, are The themselves political actors with their own goals and interests. interests.
5 Development of the Mass Development Media in America Media
s The nature of the mass media has been The shaped by structural factors: shaped
» Population expansion and dispersion. » Technological innovations from the Technological invention of printing presses to satellites. invention » New forms of corporate business New organization. organization.
6 NEWSPAPERS as Mass Media
» Modern newspapers have been made possible Modern by technological developments and economic growth. growth. » Changing structural factors of industrialization Changing and technology changed the shape of political communication and the shape of politics. communication » Newspaper readership: competition from Newspaper television and radio. television
7 MAGAZINES as Mass Media
» Journals of opinion » Weekly newsmagazines » Large-circulation magazines » Specialized journals 8 RADIO as Mass Media
s Radio significantly changed the face of Radio the mass media. the
» Commercial radio stations with broad Commercial audiences audiences » Stations all over the country were Stations organized into networks that shared news and other programs. and s Resurgence of modern radio
9 TELEVISION as Mass Media
s Transformation of the media by television s Television was invented just before World War Television II. II.
» Developed commercially in the late 1940s » Adopted on a large scale in the 1950s.
s Polls regularly have shown that most people Polls name television as their most important source of news. of
10 The Impact of the The Communications Revolution Communications
s The new media have the potential to The new revolutionize politics. revolutionize
» Personal computers and modems in many Personal homes and offices homes » The Internet 11 How the Media Work
s Organization of the mass media » Corporate ownership — concentration of ow...
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