Social for intro

Social for intro - Chapter 14 S o c ia l P s y c h o lo g y 1 Social Psychology S o c ia l p s y c h o lo g y T h e s c ie n tific s tu d y o f h o

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1 1 Chapter 14 Social Psychology 2 Social Psychology Social psychology The scientific study of how people’s thoughts, feelings, and behaviors are affected by others 3 Topics in social psychology Where does self-esteem come from? Why do we like some people and not others? Why do we help other people? Why don’t we help other people? How do juries make decisions? Where does prejudice come from? Why do people sometimes hurt others?
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2 4 Social Context Social context : (a)People (b)The activities and interactions among people (c)The setting in which behavior occurs, and (d)The expectations and social norms governing behavior in that setting 5 Social Influence Conformity The tendency for people to adopt the behaviors, attitudes, and opinions of other members of a group Compliance The tendency for people to do what others ask of them Obedience The tendency for people to do what authority figures ask of them 6 Continuum of Social Influence
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3 7 Conformity Tendency to change perceptions, opinions, or behavior in ways that are consistent with group norms. Sherif autokinetic effect
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This note was uploaded on 12/21/2010 for the course PSYCH 1A taught by Professor Kerrihogue during the Fall '10 term at Santa Rosa.

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Social for intro - Chapter 14 S o c ia l P s y c h o lo g y 1 Social Psychology S o c ia l p s y c h o lo g y T h e s c ie n tific s tu d y o f h o

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