CAPSTONE Introduction 2009

CAPSTONE Introduction 2009 - WELCOME TO CAPSTONE BUSINESS...

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WELCOME TO CAPSTONE ® BUSINESS SIMULATION
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Professor Jeffrey E. McGee The University of Texas at Arlington
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Demonstrate effectiveness of multi-discipline Demonstrate effectiveness of multi-discipline teams working together. teams working together. Use strategic thinking to an advantage. Use strategic thinking to an advantage. Test your business acumen. Test your business acumen. Understand overall interaction and impact of Understand overall interaction and impact of various parts of a business on one another. various parts of a business on one another. Grow an awareness of competition. Grow an awareness of competition. Take away practical know-how to improve the Take away practical know-how to improve the effectiveness of your business. effectiveness of your business. Objectives
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Why Simulate Risk Free View Alternative Strategies Enjoyable Compresses Time (1 Round=1Year) Selectivity <> Integration
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SENSOR INDUSTRY OVERVIEW
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The Marketplace Customers (OEMs) need sensors for their products Initially one segment, now breaking into five Very different customer demands developing between the segments Diversification in the use and utility of the sensors
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The Marketplace In our industry we track the changing customer demand on a perceptual map Over 8 years the customers will demand much faster and smaller sensors Market Segments will continue to diverge Low Tech Traditional High Tech Performance Size
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Low Tech & Traditional Customers “I want these sensors to be cheap” “I want them to have been around for a while – no Beta Testing!” “The technology doesn’t have to be cutting edge.” “They have to be moderately reliable.” You’re not giving me what I want
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High Tech, Size & Performance Customers “These sensors have to be small, like micro, and fast” “I need them to be right out of R&D, I’m talking ZERO years on the market” “I like a pretty high reliability.” “I’ll pay more to get what I want.” And I’m not getting what I want!
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SENSOR INDUSTRY ANALYST PROJECT ONGOING GROWTH Sees the next 8 years as consistent growth. All market segments increase at a nice “clip,” according to market analyst. “I see the entire market growing at around 14% or 15% per year. The High Tech market alone will be growing at a whopping 16%.” I hope those companies out there are ready for that kind of expansion!” 0 10000 20000 30000 40000 50000 60000 70000 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8
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COMPANY OVERVIEW
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SEC ANNOUNCES BREAKUP OF MONOPLOY FOR IMMEDIATE RELEASE Mary L. Schapiro , Chair of the SEC, took dramatic action today by breaking up the monolithic corporation Sensors, Inc . In a statement to the press Chairman Schapiro outlined
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This note was uploaded on 12/21/2010 for the course BUSA 5336 taught by Professor Jeff during the Summer '09 term at UT Arlington.

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CAPSTONE Introduction 2009 - WELCOME TO CAPSTONE BUSINESS...

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