Course Overview

Course Overview - A Conversation With a Cheshire Cat Alice Cheshire Cat Alice Where do all these roads go Where do you want them to go I dont know

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A Conversation With a Cheshire Cat Alice : Where do all these roads go? Cheshire Cat : Where do you want them to go? Alice : I don’t know. Cheshire Cat : Then it doesn’t matter which road you take. You’ll eventually arrive somewhere.
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Customer Contact If We Perform The Service And the Service Meets Customer Expectations The Organization Will Succeed The Customer Will Return TEACHING THE ELEPHANTS TO DANCE
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Sometimes the customer is the only one who sees the big picture .
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American Marketing Association Definition of Marketing 1. An organizational function 2. A set of processes 3. Creation, Communication, and Delivery of value 4. Managing Customer Relationships 5. Benefits to the Organization 6. Benefits to Stakeholders
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Kotler and Keller Definition of Marketing 1. Art and Science of Choosing Target Markets 2. Finding, Retaining, and Growing Customers 3. Creating, Communicating, and Delivering Superior Customer Value
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Conditions for Marketing Two or more parties Each has something of value to the other Each can communicate and deliver value Each is free to accept or reject the others’ offer Each feels it is appropriate to deal with the other party
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This note was uploaded on 12/21/2010 for the course BUSA 5336 taught by Professor Jeff during the Summer '09 term at UT Arlington.

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Course Overview - A Conversation With a Cheshire Cat Alice Cheshire Cat Alice Where do all these roads go Where do you want them to go I dont know

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