{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Course Overview - A Conversation With a Cheshire Cat Alice...

Info iconThis preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
A Conversation With a Cheshire Cat Alice : Where do all these roads go? Cheshire Cat : Where do you want them to go? Alice : I don’t know. Cheshire Cat : Then it doesn’t matter which road you take. You’ll eventually arrive somewhere.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Customer Contact If We Perform The Service And the Service Meets Customer Expectations The Organization Will Succeed The Customer Will Return TEACHING THE ELEPHANTS TO DANCE
Background image of page 2
Sometimes the customer is the only one who sees the big picture .
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
American Marketing Association Definition of Marketing 1. An organizational function 2. A set of processes 3. Creation, Communication, and Delivery of value 4. Managing Customer Relationships 5. Benefits to the Organization 6. Benefits to Stakeholders
Background image of page 4
Kotler and Keller Definition of Marketing 1. Art and Science of Choosing Target Markets 2. Finding, Retaining, and Growing Customers 3. Creating, Communicating, and Delivering Superior Customer Value
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Conditions for Marketing Two or more parties Each has something of value to the other Each can communicate and deliver value Each is free to accept or reject the others’ offer Each feels it is appropriate to deal with the other party
Background image of page 6
Marketplace Orientations
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}