Target Markets

Target Markets - Customer Profile Geographic Cultural and...

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Customer Profile Geographic Cultural and Ethnic Economic Conditions Age Values and Beliefs Knowledge and Awareness Buying Patterns Media Used
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Customer Decision Making Problem Recognition Search Awareness set Inactive set Evoked set Variety seeking Impulse purchase
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Customer D.M. Awareness Knowledge Liking Preference Conviction Purchase
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Target Market The focal point of business activity The primary customer
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Market Segments Type of market segment Shared group characteristics Demographic segment Measurable statistics Psychographic segment Lifestyle preference Use-base segment Frequency of usage Benefit segment Desire to obtain benefits Geographic segment location
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Market segments and target markets are not the same
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Identifying Target Markets Demographics Geographics Psychographics Customer/Behavioral
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Target Markets: Mistakes to avoid Don’t assume everyone is a buyer Be clear about characteristics of your business Don’t assume to be successful you must
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Target Markets - Customer Profile Geographic Cultural and...

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