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Unformatted text preview: increase your profits through this final stage of the marketing product life cycle. Newspapers are an example of a declining market. In it’s growth stage, newspapers were the major source of credible news and a great way of getting marketing messages to a large segment of the population. Today, newspaper subscriptions, readers, advertising, and other revenue are declining. Many newspapers have gone out of business. Many more are converting and/or promoting their news and advertising online....
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This note was uploaded on 12/22/2010 for the course BUS 8854 taught by Professor Purdy during the Fall '09 term at University of Southern Maine.
- Fall '09