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Chapter 1 Culture and Communication Essay 1. Define high-context and low-context cultures and give examples of how communication messages may differ when the sender has to refuse to refund a purchase. (Assume the purchase is a personal digital assistant--PDA--and that the memory is insufficient to hold all the data the purchaser finds he wants to load into it. The purchaser has used the PDA for two weeks and has requested a refund, but you have to refuse.) Ans: Page: 27-30 (to “different cultures”) Difficulty: Easy 2. Define and discuss culture , explaining what it is and what it does. Furnish examples. Refer to onstage and backstage culture. Ans: Page: 3-11 Difficulty: Moderate 3. Discuss cultural change and give examples. Refer to deep culture and popular culture in your discussion. Ans: Page: 18-20 (before “typical reaction”) Difficulty: Moderate 4. Discuss typical reactions to an unfamiliar culture. Be sure to include ethnocentrism, assumption of superiority and assumption of universality in your discussion. Ans: Page: 22-34 Difficulty: Moderate 5. What is culture shock? Explain the four stages in culture shock and also touch upon reverse culture shock. Ans: Page: 16-19 Difficulty: Easy 6. What are the differences between bias and prejudice? Give examples. Ans: Page: 25-26 Difficulty: Moderate 7. Using the Schemata Model, explain how communication with a member of another culture takes place, and how increased understanding affects communication. Ans:
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Chap01(ä¸�å¤�æ��ä¸�ç��页ç -...

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