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Unformatted text preview: Midterm 3 Ch. 11 Place-making goods and services available in the right quantities and locations, when customers want them Channel of distribution-any series of firms or individuals who participate in the flow of products from producer to final user or consumer Direct marketing-direct communication between a seller and an individual customer using a promotion method other than face to face personal selling Discrepancy of quantity-the difference between the quantity of products is economical for a producer to make the quantity and the quantity final users or consumers normally want. Discrepancy of assortment-the difference between the lines a typical producer makes and the assortment final consumers or users want Regrouping activities-adjust the quantities or assortments of products handled at each level in a channel of distribution. Accumulating-involves collecting products from many small producers Bulk-breaking-involves dividing larger quantities into smaller quantities as products get closer to the final...
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- Spring '08
- Marketing, quantity final users, channel Corporate channel, channel systems-various channel, personal selling Discrepancy