Ch 4 Global Vis - Chapter 5 Developing a Global Vision...

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Chapter 5 Developing a Global Vision
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Global Marketing Marketing that targets markets throughout the world.
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A short refresher How many continents are in the world? Africa Antarctica Asia Europe North America South America Oceania
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A short refresher How many countries are in the world? 192 member countries of United Nations
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Examples of global marketers (global brands) Mercedez Benz IKEA Sony Samsung Microsoft Nike Adidas BMW Lexus Honda Gillett Unilever Nestle Starbucks Nokia LG Coca Cola Absolut Apple Pepsico What characteristics have made these companies global leaders?
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Global Marketing Recognizing and reacting to international marketing opportunities Using effective global marketing strategies Being aware of threats from foreign competitors Having a global vision means…
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Why “Go Global”? Earn additional profits Leverage a unique product or technological advantage Possess exclusive market information Saturated domestic markets Excess capacity Utilize “economies of scale”
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Global Marketing Questions What are our options in selling abroad? How difficult is global marketing? What are the potential risks and returns?
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Video watch: Starbucks http://www.youtube.com/watch?v=eVZ3_JC3434 What has Starbucks done to go global, especially go into Asian market? Leverage what you heard with the reading for
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This note was uploaded on 12/24/2010 for the course MKT 3013 taught by Professor Tharp during the Fall '08 term at The University of Texas at San Antonio- San Antonio.

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Ch 4 Global Vis - Chapter 5 Developing a Global Vision...

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