Ch 13 - Retailers Wholesaler s Wholesaler s Agents or Brokers Wholesaler Channel Retailer Channel Direct Channel Agent/Broker Channel Sephora •

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Marketing Channels A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer.
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Channel Intermediaries Retailer A channel intermediary that sells mainly to customers. Merchant Wholesaler An institution that buys goods from manufacturers, takes title to goods, stores them, and resells and ships them. Agents and Brokers Wholesaling intermediaries who facilitate the sale of a product by representing channel members.
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Channels for Consumer Products Producer Producer Producer Producer Consumers Consumers Consumers Consumers Retailers Retailers
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Unformatted text preview: Retailers Wholesaler s Wholesaler s Agents or Brokers Wholesaler Channel Retailer Channel Direct Channel Agent/Broker Channel Sephora • Please watch the video to learn what techniques Sephora uses to keep its shelves stocked and customers happy. • It deals with over 250 brands. On its shelves, Sephora maintains a balance of big brand names with lesser-known, up-and-coming brands plus its own private brand. Q1: Why is important to customers that Sephora keep detailed information about its inventory? What does Sephora do to insure its numbers are accurate?...
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This note was uploaded on 12/24/2010 for the course MKT 3013 taught by Professor Tharp during the Fall '08 term at The University of Texas at San Antonio- San Antonio.

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Ch 13 - Retailers Wholesaler s Wholesaler s Agents or Brokers Wholesaler Channel Retailer Channel Direct Channel Agent/Broker Channel Sephora •

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