Ch 15 - Retailing All the activities directly related to...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon
Retailing All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non- business use.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Classification of Retail Operations Ownership Level of Service Product Assortment Price
Background image of page 2
Classification of Ownership Independent Retailers Chain Stores Franchises Owned by a single person or partnership and not part of a larger retail institution Owned and operated as a group by a single organization (e.g., Starbucks, Wal-mart, Target, HEB) The right to operate a business or sell a product (A large organization sells a license to individuals for operation) e.g., Subway, McDonalds, Fedex Kinkos
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Level of Service Full Service Self Service Exclusive stores Discount stores Factory outlets Warehouse clubs
Background image of page 4
Price (low – high) The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted: high price & high gross margin Gross Margin
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Major Types of Retail Operations Department Stores Specialty Stores Supermarkets Drugstores Convenience Stores Discount Stores Restaurants
Background image of page 6
Categories of Discount Stores Full-Line Discounters Specialty Discount Stores Warehouse Clubs Off-Price Discount Retailers
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Specialty Discount Stores Category Killers Specialty discount stores that heavily dominate their narrow merchandise segment.
Background image of page 8
Nonstore Retailing Automatic Vending Direct Retailing Direct Marketing Electronic Retailing
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 10
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 12/24/2010 for the course MKT 3013 taught by Professor Tharp during the Fall '08 term at Texas San Antonio.

Page1 / 26

Ch 15 - Retailing All the activities directly related to...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online