FIFA_INTERACTIVE_WORLD_CUP

FIFA_INTERACTIVE_WORLD_CUP - IOA MASTER PROGRAM 2009 - 2010...

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IOA MASTER PROGRAM 2009 - 2010 "Olympic Studies, Olympic Education, Organization and Management of Olympic Events" FIFA INTERACTIVE WORLD CUP By Sandro Garcia July, 2010
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FIFA INTERACTIVE WORLD CUP 2010 Page 2 INTRODUCTION The objective of the current work is to build awareness in the evolution of the sporting events formats. FIFA is one of the stronger well known sporting institutions because of its amazing collaborations to develop new brands spreading sports within the business market. According to this collaboration, the Gaming Industry and the business of the video games and online games show us an important sales record index during the last decade until nowadays considerate as a one of the most attractive business of the world. The success of the video games and the products of the gaming industry have a stronger connection with the sports because of the consumer's preferences for sports video games and sporting online games. This identification of the gaming industry with the Sports and the sporting icons arise to develop a new business era for the sports and its products and brands. FIFA, as a vanguard sporting institution visualized the opportunity to extend its sporting events markets to the virtual reality. FIFA Interactive World Cup (FIWC) is the evolution of sporting events increasing its networking in 200% faster than its other tournaments. FIWC gives to FIFA a new tool to increase even more its image and popularity in small, new countries and communities through the new technologies of the virtual reality. In the following pages, the reader will understand the concept and nature of FIFA Interactive World Cup tournament, its objective and its effects regarding Corporate Social Responsibility.
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FIFA INTERACTIVE WORLD CUP 2010 Page 3 FIFA INTERACTIVE WORLD CUP HISTORY FIFA has licensed FIFA World Cup video games since 1986, of which only a few were received positively by the critics, but given the popularity of the competition, they all did positively on the market, and the license is one of the most sought-after. Originally in the hands of U.S. Gold, Electronic Arts acquired it in 1997 and is the current holder. Last year FIFA, along with its Presenting Partners Electronic Arts (EA) and PlayStation, witnessed over 10,000 players compete at 19 Live Qualifier Events held across the globe, whilst a staggering 515,000 players picked up their PlayStation®3 controllers and went head- to-head on the EA SPORTS™ FIFA09 pitch as they tried to claim one of the 13 available Online Qualification spots. After the qualification season that ran from October 2008-May 2009 ended, 32 virtual players were left holding a ticket to Barcelona's Grand Final. These 32 gamers had proved themselves as some of the world's best virtual football players by qualifying for the FIWC09 Grand Final via either the online or Live Qualification modes. In Barcelona, it was 22 year old Frenchman Bruce Grannec who was eventually crowned the FIFA Interactive World Champion 2009. FOUNDER / ORGANIZER
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This note was uploaded on 12/25/2010 for the course SP 241 taught by Professor Trosien during the Spring '09 term at Olympic College.

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FIFA_INTERACTIVE_WORLD_CUP - IOA MASTER PROGRAM 2009 - 2010...

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