2. BSBINM601 - Coffeeville case study.pdf - Canterbury Technical Institute CRICOS Code \u2013 02938M RTO No 31645 Table of contents 1 COFFEEVILLE \u2013

2. BSBINM601 - Coffeeville case study.pdf - Canterbury...

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Canterbury Technical Institute CRICOS Code 02938M RTO No: 31645 BSBINM601 - Manage knowledge and information-V2020.1-032020 © Canterbury Technical Institute - 2020 | Page 1 of 15 Table of contents 1. COFFEEVILLE GENERAL INFORMATION 2 CoffeeVille your brief 2 CoffeeVille general information 2 The business 2 Business goals and objectives 2 Expansion timeline 3 The CoffeeVille team 3 Market analysis 3 2. COFFEEVILLE FINANCIAL PERFORMANCE DATA 5 CoffeeVille business information 5 Business environment 5 Business performance 5 3. COFFEEVILLE CUSTOMER FEEDBACK 10 Customer and marketing information 10 CoffeeVille customer information 10 Impact marketing survey results December 1 4, 2014 11 4. COFFEEVILLE TEAM MEETINGS 13 Management and team meeting summaries 13 Meeting summaries 13
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Canterbury Technical Institute CRICOS Code 02938M RTO No: 31645 BSBINM601 - Manage knowledge and information-V2020.1-032020 © Canterbury Technical Institute - 2020 | Page 2 of 15 1. Coffeeville General information CoffeeVille R ufus and Emma Belcastran, CoffeeVille’s owners, have approached you for assistance. The business has been profitable and steadily expanding for the last 4 years. However, recently expenses have started to climb and sales are dropping. In the last 3 months they have started to address the issue of rising expenses by evaluating and updating procedures and work practices to reduce costs. So far, their efforts have not had a significant impact on expenditure and their sales revenue continues to be below budget forecasts. It’s January 2016 and all fo ur stores are closed for a summer break. Emma and Rufus are using the down time to assess their business’s operational and financial sta tus in preparation for the year ahead. They have asked you to help them analyse their business and the external environment to identify potential reasons for their declining sales. Initially, they want you to review and analyse their business data and information to determine if there is a cause for their concern what problem/s or issue/s there are and what information is needed to conduct further analysis to enable decisions to be made. CoffeeVille general information The business CoffeeVille supplies high quality, fair trade coffee and superior hot and cold gourmet food and beverages to customers in Melbourne’s central business district (CBD). Customers are served by well trained, knowledgeable staff who provide fast and friendly service. It is owned and managed by partners Emma and Rufus Belcastran. They opened their first store in 2009 and have since expanded to four coffee shops in and around the CBD. Business goals and objectives Increase revenue through targeted marketing campaigns. Control direct and indirect operational costs. Maintain superior product and service standards.
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