BSBMKG605 Learner Guide V1.1.docx - BSBMKG605 Evaluate international marketing opportunities Learner Guide Page |2 BSBMKG605 Evaluate international

BSBMKG605 Learner Guide V1.1.docx - BSBMKG605 Evaluate...

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BSBMKG605 Evaluate international marketing opportunities Learner Guide
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P a g e | 2 BSBMKG605 Evaluate international marketing opportunities
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P a g e | 3 Table of Contents Table of Contents ................................................................................................................................... 3 Unit of Competency ............................................................................................................................ 6 Performance Criteria ........................................................................................................................... 7 Foundation Skills ................................................................................................................................. 8 Assessment Requirements .................................................................................................................. 9 Housekeeping Items .............................................................................................................................. 10 Objectives ............................................................................................................................................. 10 1. Review global market environment ................................................................................................. 11 1.1 – Assess international trade patterns and identify their likely importance for the business ........... 12 International trade patterns .............................................................................................................. 12 Activity 1A ......................................................................................................................................... 14 1.2 – Research international business and electronic commerce market factors, and assess opportunities to enter, shape or influence the market for their likely contribution to the business ..... 15 International business and electronic commerce market factors ...................................................... 15 Activity 1B ......................................................................................................................................... 17 1.3 – Identify international markets operating under free trade or protectionist arrangements and estimate likely ease of entering and trading successfully ...................................................................... 18 Free trade arrangements ................................................................................................................... 18 Protectionist arrangements ............................................................................................................... 18 Activity 1C ......................................................................................................................................... 19 1.4 – Identify international trade policies and agreements and estimate their likely impact on international marketing opportunities .................................................................................................. 20 International trade policies and agreements ..................................................................................... 20 International marketing opportunities .............................................................................................. 22 Activity 1D ......................................................................................................................................... 23 2. Assess international business and electronic commerce market factors .......................................... 24 2.1 – Identify and analyse impact of economic, political, social and cultural factors affecting international marketing opportunities .................................................................................................. 25 Impact of economic, political, social and cultural factors affecting international market ................. 25 Software applications used in conducting international electronic commerce ................................. 26
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P a g e | 4 Activity 2A ......................................................................................................................................... 27 2.2 – Investigate international market trends and developments to identify market needs relevant to the business .......................................................................................................................................... 28 International market trends and developments ................................................................................ 28 Activity 2B ......................................................................................................................................... 29 2.3 – Identify new and emerging business and electronic commerce markets, and assess opportunities to enter, shape or influence markets based on their fit with business goals and direction, and their likely contribution to the business ........................................................................................................ 30 New and emerging business and electronic commerce markets ...................................................... 30 Cross-cultural communication and negotiation styles relevant to the country or countries being considered for market entry or for further market penetration ........................................................ 31 Activity 2C ......................................................................................................................................... 33 3. Identify risk factors for international marketing opportunities ......................................................... 34 3.1 – Analyse and rate acceptability of political, financial stability and corruption risk factors of potential market .................................................................................................................................... 35 Political, financial stability and corruption risk factors ...................................................................... 35 Activity 3A ......................................................................................................................................... 37 3.2 – Analyse and rate acceptability of legal and regulatory requirements, and trade barriers to potential market .................................................................................................................................... 38 Legal and regulatory requirements, and trade barriers ..................................................................... 38 Legal and regulatory requirements ................................................................................................... 39 Australian Standards and international standards ............................................................................. 39 Organisation for Economic Co-operation and Development (OECD) International Guidelines for Consumer Protection in the Context of Electronic Commerce .......................................................... 41 Australian Government Policy Framework for Consumer Protection in Electronic Commerce ......... 42
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