mkt 605 milestone 2.docx - Running head MILESTONE TWO DEVELOPING POSITIONING STRATEGIES Southern New Hampshire University Darleata Cooper Final Project

mkt 605 milestone 2.docx - Running head MILESTONE TWO...

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Running head: MILESTONE TWO DEVELOPING POSITIONING STRATEGIES Southern New Hampshire University Darleata Cooper Final Project Milestone Two: Developing Positioning Strategies MKT 605
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Milestone Two: Developing Positioning Strategies 1 Milestone Two: Developing Positioning Strategies Right off, “The key to building effective brands is first finding the correct positioning, and then successfully creating a strong, positive brand attitude” (Percy, 2018). Initially, it is crucial to understand how consumers make brand decisions, key is they want their brand to carry a specific meaning (Percy, 2018). Positioning strategies for the Smart Glass will be created from a number of indicators. Positioning strategies are derived from the diverse types of consumers involved, the product, attributes, the competition[if any], or even the application (Bhasin, 2016). All different but same in that the purpose is to promote a favorable brand image. One of the main focuses will be on the product, its attributes and customer benefits. The Smart glass benefits the consumer in a multitude of ways and the brand is committed to the safety of the customer, ie: positive brand attitude, brand carries specific meaning. Committed to
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  • Fall '16
  • Marketing, Brand, Journal of Brand Strategy

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