100%(2)2 out of 2 people found this document helpful
This preview shows page 1 - 3 out of 5 pages.
Running head: MILESTONE TWO DEVELOPING POSITIONING STRATEGIESSouthern New Hampshire University Darleata CooperFinal Project Milestone Two: Developing Positioning StrategiesMKT 605
Milestone Two: Developing Positioning Strategies1Milestone Two: Developing Positioning StrategiesRight off, “The key to building effective brands is first finding the correct positioning, and then successfully creating a strong, positive brand attitude” (Percy, 2018). Initially, it is crucial to understand how consumers make brand decisions, key is they want their brand to carrya specific meaning (Percy, 2018).Positioning strategies for the Smart Glass will be created from a number of indicators. Positioning strategies are derived from the diverse types of consumers involved, the product, attributes, the competition[if any], or even the application (Bhasin, 2016). All different but same in that the purpose is to promote a favorable brand image. One of the main focuses will be on the product, its attributes and customer benefits. The Smart glass benefits the consumer in a multitude of ways and the brand is committed to the safety of the customer, ie: positive brand attitude, brand carries specific meaning. Committed to