{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

9-2marketstructure - Laugher Curve Selling Environment or...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
1 Selling Environment or Market Structure Chapter 9-2 Laugher Curve In Canada, there is a small radical group that refuses to speak English and no one can understand them. They are called “separatists.” Laugher Curve In the United States we have the same kind of group. They are called “economists.” — Nations Business Introduction Market structure is the focus real-world competition. Market structure refers to the physical characteristics of the market within which firms interact. Introduction Market structure involves the number of firms in the market and the barriers to entry. Market Structure The selling environment in which a firm produces and sells its product is called a market structure . Defined by three characteristics: –The number of firms in the market –The ease of entry and exit of firms –The degree of product differentiation From your book!
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon