Phase 3

Phase 3 - Homework for Discussion for Discussion Ph Phase 3...

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Phase 3: Handling your Business Data MIS Division Sauder School of Business University of British Columbia ancouver, British Columbia, Canada Vancouver, British Columbia, Canada Credits: Professor Jai-Yeol Son omework for Discussion Homework for Discussion Think about supply-chain management (SCM) and Lululemon What information Lululemon can collect that can be seful to their suppliers? useful to their suppliers? What information would Lululemon want to know about their supply chain? pp y 2 Kafui Monu, C391 usiness Data Management Business Data Management Do you see any patterns? Do you see what is potentially missing? Can anyone think of more information we need to nhance the supply chain? enhance the supply chain? 3 COMM 391, Sauder School, UBC usiness Data Management Business Data Management Who would give us this information? How can we ensure that it is accurate? 4 COMM 391, Sauder School, UBC
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usiness Data Management Business Data Management Some of what we are talking about is data and not information. Can you think about what would be the data we need for this information? 5 COMM 391, Sauder School, UBC usiness Data Management Business Data Management How do we get the hard to find data? For instance, how do we get certain types of customer information? 6 COMM 391, Sauder School, UBC Lecture Relevant readings in optional textbook: Chapter 5.1 genda Agenda Data vs. Information Example of business use: CRM 8 COMM 391, Sauder School, UBC
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ata vs Information Data vs. Information Data Raw facts representing events such as business transactions. Unprocessed facts of interest to end users (Singular: datum) (e.g., customer x bought product y for $z on date t ) Information A meaningful aggregation of facts that is useful to human beings in management and decision making. (e.g., year-to-date revenues from customer x are if t $2.4m , average gross margin from customer x is 12.2% compared to firm average of 8.4% ) 9 COMM 391, Sauder School, UBC portance of Managing Data Importance of Managing Data An effective information system provides Timely Information Quality Information Relevant Information Data should be stored and managed efficiently in electronic storage devices. 10 COMM 391, Sauder School, UBC id t ( i f t i ) How can companies use data (or information) management to enhance their business? 11 Jai Son, C391 “Let’s go back to the good old days” erchants in earlier time knew their customers very well.) (Merchants in earlier time knew their customers very well.) http://www.youtube.com/watch?v=YEa_RNSX5Xo
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rivers of CRM Drivers of CRM One to one marketing (= Relationship marketing) t d - Customer-focused - Many campaigns - Based on detailed customer havior d ofiles behavior and profiles - Long-term
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Phase 3 - Homework for Discussion for Discussion Ph Phase 3...

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