Ch 6 local - Cable vs Broadcasting • Purchase agreements...

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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What are Commercial Operations? What is Advertising? What are Careers in Commercial Broadcasting? Chapter 6
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What are Commercial Operations? FCC local licensing
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Ownership Rules Limits on national ownership removed 39% local market share 2 TV stations or 8 radio stations locally
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What are Commercial Operations? FCC local licensing National networks Network expansion
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Affiliation Agreements Designated time for programming Redistribution of national programming Clearance
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Affiliation Agreements Compensation Selling air-time Decreased dependence due to new technologies
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies
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Unformatted text preview: Cable vs. Broadcasting • Purchase agreements • Subscriber fees vs. advertising • Narrowcasting vs. broadcasting H. Paul LeBlanc III, PhD Introduction to Communication Technologies The Telecommunications Act • Telcos can distribute TV programming • Cable systems can access the Internet H. Paul LeBlanc III, PhD Introduction to Communication Technologies The Station Functions • General and Admin functions • Technical functions • Programming functions H. Paul LeBlanc III, PhD Introduction to Communication Technologies The Station Functions • News functions • Promotion functions • Sales functions H. Paul LeBlanc III, PhD Introduction to Communication Technologies • Read Chapter 7 in the text • Complete Response Paper 2 Assignments H. Paul LeBlanc III, PhD Introduction to Communication Technologies • What are Commercial Operations? • What is Advertising? • What are Careers in Commercial Broadcasting? Review...
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This note was uploaded on 01/03/2011 for the course COM 2733 taught by Professor Leblanc during the Fall '10 term at The University of Texas at San Antonio- San Antonio.

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Ch 6 local - Cable vs Broadcasting • Purchase agreements...

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