Ch 8 - Ch 8 Programs and Programming Audience people to...

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Ch 8 Programs and Programming Audience – people to whom you are targeting a message Actual – all recipients of the message Neither receiving or being persuaded can't be controlled by programmer. Consumer decision Receiving the message is basis for program ratings Larger audience ability to sll airtime at a higher price Potential – individuals for which a given message may be relevant (dont all actually see it). Programming is trying to persuade a consumer to buy a product. Communication is persuasion of audiences. CH 9 Qualitative is interested in accuracy. Quantitative expresses same kind of info using numbers. Surveys. Ex: know gender. Homogeneity, composition and disposition. Gender age ethnicity socioeconomic status etc. Measure quantitatively Actual/potential behaviors. Create advertisements that match the audience. Sample/subset – audience sample Behavioral sample – what are the people doing. Watching, changing channels. Time samples – which part of the day are we interested in.
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This note was uploaded on 01/03/2011 for the course COM 2733 taught by Professor Leblanc during the Fall '10 term at The University of Texas at San Antonio- San Antonio.

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Ch 8 - Ch 8 Programs and Programming Audience people to...

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