CH 8 - H. Paul LeBlanc III, PhD Introduction to...

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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What is an Audience? What is Programming? What are Types of Programs? Chapter 8
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What is an Audience? The actual audience The potential audience The targeted audience
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What is Narrowcasting? focusing the message on the most likely receptive or persuadable audience
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies What is Segmentation? the process of separating audiences by demographic, geographic, or psychographic characteristics
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Where do Audiences Reside? The 80/20 Rule The new media option The audience’s viewing time
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Introduction to Communication Technologies What is Scheduling? Maximizing potential audiences
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This note was uploaded on 01/03/2011 for the course COM 2733 taught by Professor Leblanc during the Fall '10 term at The University of Texas at San Antonio- San Antonio.

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CH 8 - H. Paul LeBlanc III, PhD Introduction to...

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