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Ch 9 - H Paul LeBlanc III PhD Introduction to Communication...

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H. Paul LeBlanc III, PhD Introduction to Communication Technologies How are Audiences Measured? What are Ratings? How are Ratings Used? Chapter 9
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies A means of determining the characteristics of some phenomena What is Measurement?
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Categorization Accuracy What is Qualitative Measurement?
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Variables Operational definition What is Quantitative Measurement?
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies The purpose? Audience analysis What is Audience Measurement?
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies A technique for accessing information about an audience without having to measure every member of the audience. What is Sampling?
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H. Paul LeBlanc III, PhD Introduction to Communication Technologies Audience sample Behavioral sample Time sample What is a Sample?
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H. Paul LeBlanc III, PhD
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