Exam 3 Rvw - MKT 3013.001 Fall 2010 Review Sheet for Exam 3...

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MKT 3013.001 Fall 2010 Review Sheet for Exam 3 Chapter 10 Product Concepts 1. What is a product? Why is it the starting point for marketing mix? (p.153) 2. How different each type of consumer products?: convenience, shopping, specialty, unsought, you may be given a description of one type and be asked to answer what it is 3. Product item, product line, product mix 4. What is a product line extension? 5. Brand, brand name, and brand mark 6. Co branding: ingredient branding, cooperative branding and complementary branding 7. What are the characteristics of product modifications? (quality, functional, style p. 156) 8. What is packaging for? (p. 161 – 162) Chapter 11 Developing and Managing Products 1. Categories of new products: relevant parts in p. 167-168 2. Idea screening: Concept test 3. What is business analysis? What’s that for? 4. What is simultaneous product development? 5. Test marketing: what is it? Considerations in selecting a test market place 6. Product life cycle: what is it meant to marketers (i.e., is it an absolute rule to check
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This note was uploaded on 01/03/2011 for the course MKT 3013 taught by Professor Tharp during the Spring '08 term at The University of Texas at San Antonio- San Antonio.

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Exam 3 Rvw - MKT 3013.001 Fall 2010 Review Sheet for Exam 3...

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